The program aims at comprehensive introduction to develop your brand’s positioning, character, and purpose and make smart brand portfolio decisions and manage growth. The course also teaches how to create a powerful marketing plan for a real-world scenario.
Application based knowledge is given on brand positioning, brand identity management, brand architecture, Supply chain operations, global branding and multi-branding strategies.
After completing this course you are future ready to develop your own medium or small scale Start- up in any field. This course is also beneficial for existing businesspersons , founders/entrepreneurs, branding agency executives and teams, growth and strategy leaders and business consultants
Concept of Entrepreneurship
Developing Innovative Ideas
Business Model Innovation
Financial Aspects for a Startup
Startup Funding Agencies
Setting Up An Infrastructure Development
Supply Chain Management
B2B & B2C Routes to Market
Partnerships & Channel Coordination
Elements of the Pitch
Customer Acquisition and Demand Generation