DURATION-6 WEEKS

ABOUT THE COURSE:

This course focuses on developing and maintaining relationships with  clients and modifying the services of the company for greater customer satisfaction. At the same time, CRM can involve development of databanks for prediction of sales trends and the automation of sales force among various other areas of business management.

The structure of the course will cover areas like Customer Relationship Management, Consumer Behaviour, Sales & Distribution Management, Services Marketing, CRM in Service Industry, Advanced CRM, B2B Markets and CRM, Marketing Research and E-Business.

CAREER OPPORTUNITIES:

After completing the customer relationship management course students can engage in various corporate designations such as Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager  and related careers in management consulting options in domains like banking, finance, accounting, insurance, legal, sales, marketing, IT and manufacturing.

COURSE CONTENT

  • Conceptual Foundations of CRM

  • Building Customer Relationships

  • Customer information Database

  • Economics of CRM

  • CRM for B2C Markets

  • CRM for B2B Markets

  • Technology in CRM

  • The CRM Roadmap

  • CRM Implementation & Tools

  • CRM Analytics

    Master Class by Industry Expert

FEE Structure:

FEES- 4500/-