This course focuses on developing and maintaining relationships with clients and modifying the services of the company for greater customer satisfaction. At the same time, CRM can involve development of databanks for prediction of sales trends and the automation of sales force among various other areas of business management.
The structure of the course will cover areas like Customer Relationship Management, Consumer Behaviour, Sales & Distribution Management, Services Marketing, CRM in Service Industry, Advanced CRM, B2B Markets and CRM, Marketing Research and E-Business.
After completing the customer relationship management course students can engage in various corporate designations such as Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager and related careers in management consulting options in domains like banking, finance, accounting, insurance, legal, sales, marketing, IT and manufacturing.
Conceptual Foundations of CRM
Building Customer Relationships
Customer information Database
Economics of CRM
CRM for B2C Markets
CRM for B2B Markets
Technology in CRM
The CRM Roadmap
CRM Implementation & Tools
Master Class by Industry Expert