This course focuses on developing and maintaining relationships with clients and modifying the services of the company for greater customer satisfaction. At the same time, CRM can involve development of databanks for prediction of sales trends and the automation of sales force among various other areas of business management.
The structure of the course will cover areas like Customer Relationship Management, Consumer Behaviour, Sales & Distribution Management, Services Marketing, CRM in Service Industry, Advanced CRM, B2B Markets and CRM, Marketing Research and E-Business.