This programme aims to prepare industry oriented retail professionals, specialized in the areas of retail buying and merchandising, e- commerce, supply chain management and visual merchandising.
It provides knowledge and skill sets according to the current market scenario, specific to the e-business firms. It gives complete understanding of online business fundamentals including e-retailing of products.
After completion of the course, the students can work as Online Communication Executives, Customer Service Executives, Content Developers, Brand Promotion Executives, Social Media Marketing Executives or even become an Entrepreneur.
Marketing & Merchandising
Types of Retailing
Basics of Styling and Shoot
Basics of E-Commerce
Different modes of operation, functional requirements of E-Commerce
Types of networking for business transactions
ISP and its types
Concept of www. and its components
Purpose of Portals and its uses
Electronic Payment systems
Advertising and Marketing on Internet
E-Commerce in Business
Omni and Hybrid model of Retailing
Master Class by Industry Expert